Abstract:
This study, titled "Effects of Employee Motivation on Job Performance: A Case Study of Airtel
Gabon from 2018 to 2023," investigates the persistent issues of high employee turnover and poor
service quality at Airtel Gabon, despite the company’s efforts to motivate its workforce. The
primary objective was to evaluate the effectiveness of various incentives on employee motivation
and their subsequent impact on job performance. The research was guided by specific objectives:
to assess the motivational levels of Airtel employees, to evaluate the types and effectiveness of
incentives provided, and to examine the relationship between employee motivation and the
incentives offered over the specified period. A descriptive research design incorporating both
quantitative and qualitative approaches was employed. The study sampled 100 employees using
purposive sampling techniques and collected data through questionnaires and secondary sources,
such as employee records. The validity of the data collection instruments was ensured through
expert review, and reliability was tested with a pilot study involving 10 employees. Data were
analyzed using SPSS, with results interpreted in the context of existing literature.
Findings revealed varied levels of satisfaction among employees regarding financial incentives
such as salaries and overtime payments. Despite this, 70% of respondents actively engaged in self
development, 60% reported feeling engaged at work, 75% demonstrated punctuality, and only
25% noted frequent customer complaints, suggesting overall effective customer service. A
significant relationship was found between employee motivation and job performance, with
motivational incentives strongly linked to enhanced self-development, engagement, and
punctuality. These relationships were statistically confirmed through t-test analysis, demonstrating
significant associations between motivation and key performance metrics. The study also
presented a directed graph illustrating the complex interrelationships among employee
performance, productivity, job satisfaction, and incentives, highlighting how these factors interact
within Airtel’s organizational framework. The findings underscore the critical need for continuous
enhancement of motivational strategies to improve employee satisfaction and performance,
ultimately fostering a more effective and sustainable organizational environment.
