Abstract:
This study explores the multifaceted impact of sports events on the socio-economic and cultural
livelihoods of the local population in Kigali. The research investigates government policies and
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strategies designed to promote sports events, analyzes the contribution of sports tourism to the
local economy, and examines the relationship between the development of sports infrastructure
and community engagement. Through a mixed-methods approach combining qualitative and
quantitative research designs, data were gathered using stratified and purposive sampling
techniques, with questionnaires, interviews, and documentation methods employed. The results
of Cronbach's alpha reliability is 0.913, reveals that sports events in Kigali significantly boost
local employment, enhance business incomes, and promote cultural exchange. Additionally, the
development of sports infrastructure has been found to foster community pride, improve public
facilities, and encourage healthier lifestyles. However, challenges such as funding limitations,
access barriers, and transportation issues were identified as significant obstacles. The study
recommends strategic actions including the enhancement of public-private partnerships for
infrastructure funding, the implementation of comprehensive awareness campaigns to increase
participation, and the improvement of transportation networks to facilitate access to sports
venues.
