Abstract:
Packaging is an important component of many facets of modern consumption in that it has become
part of the delivery system for products and it is generally seen to fulfil four key functions, namely to
‘preserve and protect the product’, ‘to communicate Package image’, to ‘convey information’, and
‘offer convenience’ (Price water house Coopers 2010). At the same time packaging materials require
the use of a wide range of natural resources whose disposal has a direct impact on the environment
and widespread concerns have been expressed about the negative environmental impact of packaging
systems. This Topic Entitled The impact of umurenge sacco on the socio-economic development
of rural population in Rwanda A case study of intarutwa sacco in rugerero sector (2021-This
research aimed to achieve the following specific objectives: To identify packaging management
strategies implemented by Inyange Industries Ltd (2021-2023), To analyze customer perception on
packaging of Inyange Industries Ltd (2021-2023) To investigate the impact of packaging
management on the performance of Inyange Industries Ltd (2021-2023) Researcher suggests that
Management should select one or more of these Packaging management strategies as the
organization target market(s) and based on the understanding of their needs and wants, a matching
packaging mix is envisaged, developed and directed towards satisfying them at profit most
importantly oriented, research enables the form to its packaging efforts and resources on the most
profitable target market, in order to complete efficient by in one or two research. Increasing sales
cannot be achieved without effective evolution of packaging as a strategy. Because of the prospect
involved in adopting Packaging management, firm desiring to achieve success embark on dividing
total market into research that can be reached and satisfied efficiently and at a profit in
consideration of the role Packaging management plays in increasing sales volume, the researcher
has decided to conduct a study to identify its importance bases/approaches limitations and its
influence on a customer oriented organization.
