PACKAGING MANAGEMENT AND ITS EFFECT ON PERFORMANCE OF MANUFACTURING COMPANIES IN RWANDA. A CASE STUDY OF INYANGE INDUSTRIES LTD (2021-2023)

Abstract

Packaging is an important component of many facets of modern consumption in that it has become part of the delivery system for products and it is generally seen to fulfil four key functions, namely to ‘preserve and protect the product’, ‘to communicate Package image’, to ‘convey information’, and ‘offer convenience’ (Price water house Coopers 2010). At the same time packaging materials require the use of a wide range of natural resources whose disposal has a direct impact on the environment and widespread concerns have been expressed about the negative environmental impact of packaging systems. This Topic Entitled Packaging Management And Its Effect On The Performance Of Manufacturing Companies In Rwanda. This research aimed to achieve the following specific objectives: To identify packaging management strategies implemented by Inyange Industries Ltd (2021-2023), To analyze customer perception on packaging of Inyange Industries Ltd (2021-2023) To investigate the impact of packaging management on the performance of Inyange Industries Ltd (2021-2023) Researcher suggests that Management should select one or more of these Packaging management strategies as the organization target market(s) and based on the understanding of their needs and wants, a matching packaging mix is envisaged, developed and directed towards satisfying them at profit most importantly oriented, research enables the form to its packaging efforts and resources on the most profitable target market, in order to complete efficient by in one or two research. Increasing sales cannot be achieved without effective evolution of packaging as a strategy. Because of the prospect involved in adopting Packaging management, firm desiring to achieve success embark on dividing total market into research that can be reached and satisfied efficiently and at a profit in consideration of the role Packaging management plays in increasing sales volume, the researcher has decided to conduct a study to identify its importance bases/approaches limitations and its influence on a customer oriented organization. Keywords: