THE IMPACT OF BUSINESS COMMUNICATION ON BUSINESS PERFORMANCE IN RUTSIRO DISTRICT Case study of Company de production du vin de Banane (COPROVIBA-Gisiza Ltd)

Abstract

ABSTRACT This research aimed at examining the impact of business communication on business performance in COPROVIBA/GISIZA LTD . It was guided by three objectives which are: to determine the relationship between clarity and Precision on Financial Performance ,to find out the relationship between timeliness and the financial performance LTD and to analyse the relationship between the feedback mechanisms and financial performance in COPROVIBA/GISIZA LTD. This study used descriptive research design.The respondents were 95 people selected from the target population of 2084 .The constant term (α) is 0.382, representing the value of the dependent variable (financial performance) when the clarity and precision is zero. The unstandardised coefficient (B) for clarity and precision is 0.748. This indicates that for every one-unit increase in the clarity and precision, there is an associated increase of 0.748 units in the financial performance. Moreover, the standardized coefficient (Beta) for the clarity and precision is 0.862, and its significance level (p-value) is 0.000, which is less than the conventional alpha level of 0.05. The constant term (α) is 0.404, representing the value of the dependent variable (financial performance) when the timeliness is zero.The unstandardised coefficient (B) for timeliness is 0.764. This indicates that for every one-unit increase in the timeliness, there is an associated increase of 0.764 units in the financial performance. Moreover, the standardized coefficient (Beta) for the timeliness is 0.895, and its significance level (p-value) is 0.000, which is less than the conventional alpha level of 0.05. This means that the relationship between timeliness and financial performance is positive and significant.The constant term (α) is 0.314, representing the value of the dependent variable (financial performance) when the Feedback mechanisms is zero. The unstandardised coefficient (B) for Feedback mechanisms is 0.803. This indicates that for every one-unit increase in the timeliness, there is an associated increase of 0.803 units in the financial performance. Moreover, the standardized coefficient (Beta) for the timeliness is 0.967, and its significance level (p-value) is 0.000, which is less than the conventional alpha level of 0.05. This means that the relationship between Feedback mechanisms and financial performance is positive and significant.This study recommend that the company should ensure precision in decision-making, supported by accurate data and analysis,for better investments and business choices and a clear understanding of the company's position in the market allows COPROVIBA/GISIZA Ltd.